Tana press kit

Tana is the agentic meeting platform. Teams bring the agents they already use, like Claude and ChatGPT, into their meetings, and the work is done before the meeting ends.


Press contacts

Europe
Hilde Johannessen, VP Growth
hilde@tana.inc
+47 932 65 491

US
Aurora Klæboe Berg, VP Operations
aurora@tana.inc
+1 650 353 6043

Interviews
Olav Sindre Kriken, co-founder and CEO, talks about the pivot, the product vision and where Tana is heading.
Tarjei Vassbotn, co-founder and Chief Research Officer, does technical interviews and deep dives on agentic workflows and the future of work.


Launch video

Bring your agents into the meeting | Tana Launch
YouTube: https://www.youtube.com/watch?v=CsL3HunPwj0
MP4 (16:9, 562 MB) to embed or broadcast: https://drive.google.com/file/d/1yF3U9gVQexJJ65gFL90HG_m6gDX-ibQZ/view?usp=sharing


In this folder

Press release
tana-press-note-en.pdf: the press note in English, embargoed until Tuesday 3 November 2026, 09:00 CET.
tana-pressemelding-no.pdf: the press release in Norwegian.
tana-fact-sheet.pdf: one-page fact sheet.

Logos
Light backgrounds and Dark backgrounds, each with the lockup, symbol, app icon and avatar, in colour (PNG) and mono (SVG). Use the dark set whenever the ground is darker than mid-grey.

Founder photos
Photos: Kristin Støylen
tana-founders-wall.jpg: from left, Tarjei Vassbotn, Grim Iversen, Olav Sindre Kriken
tana-founders-stairs-smiling.jpg: from left, Grim Iversen, Tarjei Vassbotn, Olav Sindre Kriken
tana-founders-stairs-laughing.jpg: from left, Grim Iversen, Tarjei Vassbotn, Olav Sindre Kriken
Full resolution: 6720 × 4480 JPG. Web: 2400 px wide.

Product visuals
tana-still-1-claude-in-google-meet-1920x1080.png: Alex asks for this week's signups on a Google Meet call, and Sarah's Claude pulls them from Amplitude and updates the Q4 forecast sheet.
tana-still-2-claude-in-a-tana-meeting-1920x1080.png: in a client call in Tana, Elin's Claude explains the July dip on the slide being presented and adds a note to the deck.
tana-still-3-chatgpt-updates-a-deck-1920x1080.png: ChatGPT checks the numbers on slide 4 against Amplitude and updates the deck.
tana-claude-in-a-google-meet-call-800x450.gif: Claude in a weekly product sync on Google Meet, working from the Tana panel.

Book
tana-book-this-meeting-should-have-been-an-email.jpg: This meeting should have been an email, Tana's book for the meetings that should never have started. 2480 × 2016 JPG.


About Tana

Tana is the agentic meeting platform. A remote team from Norway with roots in Ørsta and Volda, founded by Olav Sindre Kriken, Grim Iversen and Tarjei Vassbotn. Several core team members come from Whereby. Backed by Tola Capital and Lightspeed.

Founded: 2021
Company: Tana Labs, Inc. in the US, and ProjectX AS in Norway
Headquarters: Ramona Street, Palo Alto, California


The founders

Olav Sindre Kriken, co-founder and CEO. Has built a string of digital companies in Norway. Open for interviews on the pivot, the product vision and where Tana is heading.
Tarjei Vassbotn, co-founder and Chief Research Officer. Former Googler. Open for technical interviews and deep dives on agentic workflows and the future of work.
Grim Iversen, co-founder and Chief AI Officer. Former Googler and one of the senior people who built Google Wave.


Background reading

TechCrunch, 3 February 2025: Tana snaps up $25M as its AI-powered knowledge graph for work racks up a 160K+ waitlist
https://techcrunch.com/2025/02/03/tana-snaps-up-25m-with-its-ai-powered-knowledge-graph-for-work-racking-up-a-160k-waitlist/

Product Hunt, 2025: Launch of the Year
https://www.producthunt.com/products/tana/awards

Tana, 31 March 2026: The next chapter for Tana
https://outliner.tana.inc/blog/the-next-chapter-for-tana

Tana, 21 September 2026: From AI transcriptions to AI doing work in meetings, a paper by the founders
https://tana.inc/blog/the-agent-in-the-room
